Services
Five services, one visual direction behind all of them. Take one, or keep editmode.ai across a season so a brand's imagery stays in a single voice.
Campaign, editorial, e-commerce and AI model visuals.
We produce fashion imagery with AI in the production chain, directed like a shoot — brief, casting, light, styling, grade. The tools change; the standards don't.
It opens sets, locations and volumes a normal production couldn't reach, at the pace a season actually demands.
Consistent AI models, casting portraits and identity systems.
We build digital models a brand can keep: a face, a body, a way of standing that stays the same from the first drop to the tenth.
It starts from the brand, not from a catalogue: casting portraits developed around its identity and audience, then a system so every future image reads as the same person.
Product imagery, lifestyle scenes and UGC-style assets.
Product content that reads true and sells: clean product shots, lifestyle scenes and UGC-style assets built for e-commerce and social.
One visual rule set across a range, so the tenth image matches the first and a page stays calm.
Short-form video, product loops and campaign motion.
Motion built from the same direction as the stills: short-form video, product loops and campaign pieces for the feed and the product page.
Autoplay-ready, muted by default, sized for where it runs — no wasted frames.
Visual concepts, references, prompts and AI production systems.
The direction behind the images: concepts, references, prompts and the production systems that keep a brand's visuals consistent across drops.
Hire it on its own, or as the layer that holds a full campaign together.
Running through everything
Why AI production
A conventional fashion production moves people, samples and equipment before a single frame exists. AI production moves none of that — the budget goes into the image, not the logistics around it.
Shoot —3–6 weeks from brief to files: casting, location, permits, the shoot day itself, then edit and retouch.
AI —First drafts in 2–3 working days. A finished set usually lands inside two weeks.
Shoot —A campaign day sits around £10,000–£30,000 once studio, photographer, models, hair and make-up, travel and retouching are added. E-commerce runs roughly £30–£150 per image.
AI —One project fee, agreed up front — no studio hire, no day-rates, no travel. In practice it lands well below the logistics line of a shoot.
Shoot —Re-booking the team and the space costs real money — often £3,000–£8,000 for half a day — and waits on everyone's diary.
AI —A revision round. It's part of the project, not a new booking.
Shoot —Next season the model has other work, the light is different, the grade drifts.
AI —The same digital models, the same grade, available every season.
Shoot —Flights for the team, samples couriered both ways, set builds that last one day.
AI —Nothing travels. No shipping, no set, no waste.
Shoot figures are typical UK production budgets, not a quote — a small shoot costs less, a big one far more. AI production is quoted per project: ask and you'll get a number for yours.